Developing the Marketing Plan
In the context of planning, developing a marketing plan that fits with your objectives, goals and strategies is vital. The plan is the link between what you want to achieve and how it will be achieved ‘on the ground’Various variables come into play here, what marketing guru Kotler famously described as the ‘marketing mix’. These are often known as the 4 P’s
Product – features of the product or service
Price – price, discounting, credit terms etc.,
Place – where the product or service will be available
Promotion – how the product or service will be promoted
Depending on the product or service different ‘mixes’ are required. Indeed for those in the service sector additional variables also need to be considered – People, Processes and Physical Evidence. Thus effectively 4 P’s becomes 7 P’s!
Chris Hadley Consulting can help with this ‘mix’ as well as the procedures required to ensure that success in delivery of the marketing plan is maximised.
