Having undertaken customer/market research and committed oneself to a planning process that will realise your aims, strategy and market development is the next crucial stage. Be it at a corporate or marketing level, the choice of correct strategy for the markets in which you operate will play a major part in goals being either achieved or missed.

Initially organisations might wish to consider how their organisation might interact with the market. Would a competitive strategy be better than a focus strategy for example? Tools are available to assist in this process.

Beyond this individual market strategies for your product or service need to be addressed. Should attention be given to particular segments? What about product life cycles and product development? How should we respond on positioning? This inevitably leads on to quesitons such as what market share are we looking to achieve? Again Chris Hadley Consulting can offer the experience and tools to assist such as Ansoff, Directional Policy or BCG.